UFC WELTERWEIGHT CHAMPION GEORGES ST-PIERRE, MISSION ATHLETECARE™ TO DISCUSS NEW PARTNERSHIP TODAY IN NEW YORK
St-Pierre will be available to discuss his latest work with Mission’s new EnduraCool™ technology as well as an appearance for his fans at Sports Authority.
WHO: Georges St-Pierre, reigning UFC Welterweight Champion
WHAT: St-Pierre will be available to discuss his latest partnership with MISSION Athletecare’s new EnduraCool™ technology, as well as his future training and business plans.
MISSION’s new EnduraCool™ fabric absorbs moisture and perspiration into the fabric core, and the unique “radiator-like” fiber construction circulates water molecules while regulating the rate of evaporation over time to create a prolonged cooling effect. This anti-microbial fabric is chemical-free, and does not wash out like some cooling technologies.
When dry, the fabric acts as a superabsorbent cloth – but when it’s wet and snapped in the air, the technology activates, cooling the fabric to nearly 59 degrees in just a few minutes. The cooling effects last for hours, and are easily reactivated by simply rewetting the towel. The fabric also has an Ultraviolet Protection Factor (UPF) 45 to provide sun protection when covering the skin.
St-Pierre, along with other athletes including Dwight Howard, Carmelo Anthony, Sergio Garcia and Serena Williams are partners and active participants in the company.
WHEN: Thursday April 26, 2012, availability 6-6:20 pm prior to autograph signing for fans in the New York area. Autograph signing 6:20pm – 7pm.
WHERE: Sports Authority
636 Avenue of the Americas
19th & 6th Ave
About Mission Athletecare™
MISSION is the first and only line of Athlete-Engineered products designed to enhance performance in training and competition. Launched in 2009, MISSION Athletecare™ has quickly become a driving force of innovation in the sports industry uniquely focused on products that help athletes prepare, perform and rehab from competition.
MISSION was co-founded by a premier group of world-class athletes including 13-time Grand Slam Tennis Champion Serena Williams, 7-time MLB All-Star David Wright and Gold Medal Soccer Champion Mia Hamm among others, all of whom wanted to be part of the solution to the void of Athletecare™ products available to athletes in the marketplace.
MISSION and its elite athlete partners know that people who lead an athletic lifestyle have different personal care needs – before, during and after their training or