7-Eleven and UFC have signed a deal that will see the franchise become the “Official Convenience Store” of the Ultimate Fighting Championship.
The deal, which will run across the United States and Canada, will also feature a new Big Gulp "peel to win" sweepstakes, with the grand prize being a 2017 Harley-Davidson Motorcycle, while also giving away UFC videogames, UFC belt replicas, food items and more.
As part of the partnership, 7-Eleven and UFC will each have product placement for the other at 7-Eleven stores and at UFC broadcasts and events.