PWInsiderXTRA - WWE News, Wrestling News, WWE

IMMAF SIGNS MEDIA RIGHTS DEAL WITH FIGHTING SPIRIT

IMMAF SIGNS WITH FIGHTING SPIRIT IN MEDIA RIGHTS DEAL

[London. 17 February 2020] The International Mixed Martial Arts Federation (IMMAF) has signed a media rights agreement with Fighting Spirit for the worldwide sales of its broadcast programming.

IMMAF is the only legitimate global governing body for amateur MMA, working for Olympic recognition. With 100 nations as members and National Olympic Committee recognition in around 40 countries, IMMAF has a seven-year track record of organising nations MMA Championship tournaments with a rich back catalogue of programme material. IMMAF’s recent World Championships in 2019 featured over 400 matches over 5 days, while its Continental and World events continue to grow exponentially year-on-year.

Fighting Spirit is the leading agency of combat sports around the globe. Specialised both in delayed and live distribution, Fighting Spirit is a well-known established company in the field of international TV distribution.  

IMMAF President, Kerrith Brown, said: “IMMAF is pleased to be signing with Fighting Spirit. Our MMA platform is growing in size, depth of talent and brand stature and ours is a young sport with high engagement among the millennial and Z generations. In 2020, we have committed to offering a calendar of broadcast material, with television packages available for our Asian Open Championships, European Open Championships, Under-18s Youth World Championships and World Championships. We invite broadcasters to benefit from showcasing world-class amateur mixed martial arts action from IMMAF."

Fighting Spirit CEO, Laurent Pourrut, said:

“Fighting Spirit is honoured to work with IMMAF. Our strategy will be to give the best worldwide exposure to IMMAF but also to see that IMMAF co-exists with professional promotions in terms of its TV exposure. Fighting Spirit distributes well-established MMA brands such as Professional Fighters League (PFL) and M-1. There are a lot of synergies.”

Founded in 2005 and based in France, Fighting Spirit is the worldwide expert in combat sports media rights. With a 3,000-hour catalogue of premium combat sports programmes broadcast across 150 countries, Fighting Spirit has become a reference on the international market.
Official website : www.fighting.fr

About IMMAF

• IMMAF has a seven-year track record of organising international amateur MMA Championships and developing the sport globally.
• IMMAF has close to 100 members and National Olympic Committee recognition in around 40 countries.
• IMMAF has advanced programmes for education and certification of coaches, referees and other technical officials as well as Youth Development.
• With Olympian leaders coming from judo, IMMAF fully respects Olympic values.
• IMMAF has a democratically elected board, 5 years of audited accounts, General Assemblies, and a robust anti-doping programme.
• IMMAF governance is subject to independent audit by the Sport Integrity Global Alliance

Official website: www.immaf.org